Geo-behavioral data company Beintoo recently announced a partnership with Tapad. Via the partnership, Beintoo will license the marketing solutions provider’s privacy-safe, cross-device data for audience extension and offline attribution within its BeAudience and BeAttribution platforms.
“Our team has excelled in building proprietary audiences based on consumers’ offline interests and intent,” said Antonio Tomarchio, CEO of Beintoo, in a press release. “With Tapad’s accurate, scalable cross-device data, we can now provide clients with a holistic view into user behavior. The result is an increased return on their advertising spend and a complete view into the effectiveness of their campaigns.”
Within the BeAudience platform, Beintoo is able to extend the proprietary geo-behavioral data to consumers’ other related devices.
Within the BeAttribution platform, Beintoo will leverage Tapad’s cross-device data to provide offline attribution analysis.
“By extending their view of consumers across devices, Beintoo is answering a crucial marketing need,” said Are Traasdahl, founder and CEO of Tapad, in a press release. “We look forward to empowering their team to provide clients with the reach and insights needed for holistic, unified marketing strategies.”
