In the latest marketing technology where hype outpaces adoption and practical applications, here’s the latest on bots.
Microsoft has added five bots to Skype (working with Skyscanner, Hipmunk, Stubhub, IFTTT, and something called SpockBot), but early reviews of Skype’s bot program haven’t wowed yet (The Verge, Engadget)
Facebook released its bots before they were truly ready in order to make the marketplace and get consumer feedback to make the application better (The Next Web)
Kik has 20,000 bots “stockpiled” for users, but has only released 110 in its BotShop (VentureBeat)
