Whether its enhancing global brand development or overseeing digital, each company depends on its CMO to fulfill certain responsibilities. Here are four newly appointed CMOs who are anything but left-overs.
Who is it: Patricia Perez-Ayala, appointed as SVP, CMO, and global brand and category president of beauty organization Avon Products. Perez-Ayala will also join the Avon Products executive committee.
What’s her role: Perez-Ayala is charged with directing Avon’s global brand and marketing—such as overseeing consumer insights, commercial marketing, digital marketing, and product category strategy and execution—as well as managing Avon research & development, new product development and packaging, and the Liz Earle business.
Where was she prior: Most recently, Perez-Ayala was EVP and GM for the Eastern Europe division of the Procter & Gamble Company—an organization for which she served more than 20 years. From 2005 to 2010, Perez-Ayala fulfilled the roles of VP and GM of North America feminine care and global strategic planning for Tampax.
Why she was appointed: Avon’s CEO Sheri McCoy cites Perez-Ayala’s “proven record of implementing change and driving results,” as well as her decades of experience in global brand enhancement as compelling factors.
Who is she: Penny Baldwin, named as EVP and CMO for McAfee, a subsidiary of Intel Corporation.
What’s her role: Baldwin will steer McAfee’s international marketing efforts and serve as a member of the executive leadership team.
Where she was prior: Baldwin served as Yahoo!’s CMO and SVP of global and business strategy and marketing before joining McAfee.
Why she was appointed: McAfee Co-President Michael DeCesare cited Baldwin’s “exceptional” track record of consumer, enterprise, and corporate marketing and experience branding, and marketing intercontinental organizations, as key aspects.
Who is it: Julie Parrish, appointed as CMO of cloud service provider NetApp
What’s her role: Parrish indicated that her position could entail running the company’s channel-focused marketing and demand generation, as well as leveraging NetApp’s 7,000 partners.
Where she was prior: Most recently, Parrish served as NetApp’s SVP of global partner sales. She has also held various marketing positions at Nokia, 3Com, Veritas, and Symantec.
Why she was appointed: Keith Norbie, VP of NetApp partner Nexus referred to Parrish as “a channel pedigree” and told UBM Tech that “she’ll have the channel at the heart of marketing.”
Who is it: Vince Bove, appointed as SVP and CMO of in-store digital media solutions supplier Reflect.
What’s his role: As SVP, Bove will manage business development and sales in the Central and Western U.S.; in his role as CMO he’ll help clients form shopper engagement strategies and use Reflect products.
Where he was prior: Bove has spent the majority of his career at The Richards Group, where he headed the integrated marketing campaigns and brand development for organizations such as The Home Depot, Eye Care Centers of America, and Gander Mountain. Recently, he served as GM of one of the Southwest’s commercial photography studios where he steered creative production.
Why he was appointed: Bill Warren, CEO of Reflect, cited Bove’s experience, insight, and dedication to bringing value to Reflect’s customers as top factors.
Who is it: Gary Johnson, appointed as CMO of healthcare vendor credentialing solutions provider Vendormate.
What’s his role: CEO and founder of Vendormate Andy Monin cited that Johnson will be focusing on brand development and “becoming the customer’s partner of choice” to resolve vendor management problems.
Where he was prior: Johnson has more than 20 years of marketing strategy and brand development in the healthcare software industry, including fulfilling leadership roles at Kimberly-Clark and MedAssets.
Why he was appointed: Monin cites Johnson’s experience in forming business strategies and “tactical go-to-market experience” as major influencers.
