A CDP platform for B2B companies, the Calibermind platform takes in, aggregates and cleanses 1st (your data), 2nd (someone else’s first party data) and 3rd (data from data aggregators and DMPs) party data, and then analyzes the resulting enriched data to deliver customer journey maps by small customer segments and customer profiles. With these easy to read journey maps in-hand, and recommendations from the Calibermind platform, marketers can work to refine how and when they engage with prospects to shorten the sales cycle.
Read more about CaliberMind in the STACK UPdate report produced by CabinetM, free for registered CabinetM users to download.
