Canada has taken a tough new stance on email spam and the final stage of enforcement is fast approaching.
Two important game-changers happen on July 1, 2017:
1. The Private Right To Action kicks in. Some people believe the financial penalties of repeated class action lawsuits from the public is more punishing than the CRTC’s ability to fine up to $10M. The larger the brand the more exposed you are. An individual is entitled to $200 for every non-compliant email you send them. We will discuss what is and what is not compliant.
2. The end of the grandfathered period for your opt-in list. If you do not know the source, the exact circumstance and language used to gain the opt-in, and the nature of your organization’s relationship with each Canadian individual on your list – DO NOT EMAIL them after July 1, 2017. The CRTC has been forgiving, having allowed three years to bring your email list into compliance. That period ends in 10 months and many Canadian marketers are not yet prepared.
The time to act is now! Join Derek A. Lackey, president of the Direct Marketing Association of Canada and publisher of Blazon. Online as he discusses the actions you should take if you want to email.
