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Customer Experience
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B2B Campaign, Honorable Mention: Bluewolf, an IBM Company
An IBM company, Bluewolf released an annual global campaign, The State of Salesforce Report, for the past five…
Email Marketing Company, Winner: Salesforce
Users of Salesforce Marketing Cloud’s Email Studio give it high marks for saving time and money while delivering…
B2B Campaign, Winner: Dell
Dell took a highly customer-centric approach to this online lead gen campaign for its enterprise technology products. Results…
Retail Campaign, Winner: Harley-Davidson NYC and Adgorithms
Harley-Davidson’s New York City franchise needed to better understand its customers, identify them with laser precision, and convert…
Tech Campaign, Winner: Prezi
This program delivers outstanding personalized onboarding experiences in nine languages for more than 75 million Prezi users. It…
Nonprofit/Cause-related Campaign, Winner: Aerie by American Eagle Outfitters
As part of its ongoing commitment to driving body positive messaging to young women, Aerie partners with the…
Financial Services Campaign, Winner: Western Union
Focused on selfless good deeds, the #ChainOfBetters integrated brand engagement campaign has become the best performing campaign in…
Consumer Campaign, Winner: Denny’s and Erwin Penland
This outstanding campaign was a departure for Denny’s in several ways. The new pancake recipe was the first…
Entertainment Campaign, Winner: Samsung Electronics America and PMK*BNC
The centerpiece of this campaign was groundbreaking virtual reality (VR) content that lets viewers experience a Suicide Squad…
Career Q&A with Hall of Femme Winner Mary M Rodgers
What was your dream job as a kid and why? I wanted to be a nurse, my aunt…
