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Customer Experience
1429 posts
3 Examples of Effective Marketing Strategy and How to Copy Them
It’s true what they say–imitation really is the sincerest form of flattery. It is also the most effective…
Why Advertisers Care About Driving Calls To Their Business
It may come as a surprise that phone calls are still incredibly valuable to advertisers. This might be…
Why is Knowing the Target Audience Essential for a Marketing Plan?
Marketing is an essential component of every business because, without it, no products would sell. The target audience…
Niches Commonly Used by Social Media Influencers
Niche means a specialized segment of the market, a specific subset, or a particular demographic. Also, niche has…
Navigating Social Media Platforms During a PR Crisis
Social media platforms have shifted the way that both customers and companies communicate with each other. This is…
5 Ways to Use Customer Sentiment to Improve CX
Raise your hand if you’ve ever worked on the front lines of a brand—whether in a customer service,…
Marketing in the Midst of an Uncertain Environment
U.S. consumers are feeling the weight of a slowing economy and uncertain environment therein. Inflation is still high,…
How to Make Your Content Marketing Strategy More Customer-Centric
Content marketing strategy is for the direct benefit of your customer as much as it is for your…
What Small Business Owners Should Know About BNPL (Buy Now Pay Later)
Small business owners and online shoppers alike have probably heard of the Buy Now, Pay Later scheme already.…
What is Ethical Marketing?
Ethical marketing. Business ethics. Ethics. It’s nothing new. We all probably already have an idea of how ethics…