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The marketing challenge Brian Murphy faced in 2006, when he joined the hospitality division of Aramark, a professional…

As e-mail marketers, you assume subscribers will only spend a few seconds reading your e-mails — at which…

In December of 2003, President Bush signed the CAN-SPAM Act into law. The CAN-SPAM Act set rules for…

Local display and search advertising are among the leading online advertising categories marked for significant growth within the…

The tough competition among students for coveted spots at Ivy League colleges and universities is well known, but…

The US economy is in serious trouble, and it’s hard to pass a newspaper without seeing a headline…

Over the past few months, this column has explored both the buy (outsource) and the build (in-house) arguments…

All good marketers begin search engine efforts by identifying online business goals and vetting a set of high…

Q: What was Energizer Inc.’s Schick razor brand trying to do with the Schick Girls Guide to Dating…

The pizza-to-go concept is tak­ing off, as Pizza Hut Inc. has launched its new “Total Mobile Access” ordering…