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Manhattan Toy/Girl Scout partnership Situation: Manhattan Toy wanted to build excitement around a new line extension for its…

This is a tricky issue. If you allow too much time, you could set your company up to…

Earlier this month, 1-800Con­tacts filed a trademark infringement complaint against its competitor, Lens-World, for allegedly purchasing the keywords…

Creative is important to any campaign — but for insert offers, weight, dimensions and paper choices are just…

The Atlantic, a monthly magazine reporting on public affairs and culture, is the most recent big-name title to…

Q: How is the rise of online video consumption influencing marketing? A: The core question about online vid­eo…

This week, the new Las Vegas Furniture Market (World Market Center), a rapidly expanding, permanent trade show space…

CONTENDER John Ward President of Mail Services, Pitney Bowes Inc. With Pitney Bowes since 2002 We worked for…

Publicis and Google Inc. plan to partner on digital advertising. Google intends to exchange its technology for Publicis’…

Like most people, you probably get ad­vice from friends before a big purchase – perhaps you even consult…