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CAN-SPAM, four years on
In December of 2003, President Bush signed the CAN-SPAM Act into law. The CAN-SPAM Act set rules for…
Local online advertising to grow in next five years: JupiterResearch
Local display and search advertising are among the leading online advertising categories marked for significant growth within the…
Nabbing new recruits
The tough competition among students for coveted spots at Ivy League colleges and universities is well known, but…
Welcome to hard times
The US economy is in serious trouble, and it’s hard to pass a newspaper without seeing a headline…
The buy vs. build argument for SEM, Part III
Over the past few months, this column has explored both the buy (outsource) and the build (in-house) arguments…
PPC ads should always lead your online sales efforts
All good marketers begin search engine efforts by identifying online business goals and vetting a set of high…
NAILED IT: DMNews spends a few minutes with Steven McBride, managing partner, VisualMax
Q: What was Energizer Inc.’s Schick razor brand trying to do with the Schick Girls Guide to Dating…
Pizza Hut latest to enter the text ordering arena
The pizza-to-go concept is taking off, as Pizza Hut Inc. has launched its new “Total Mobile Access” ordering…
When an applicant asks for more time to consider an offer
This is a tricky issue. If you allow too much time, you could set your company up to…
The legal tangle of competitive keyword advertising
Earlier this month, 1-800Contacts filed a trademark infringement complaint against its competitor, Lens-World, for allegedly purchasing the keywords…