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Manhattan Toy/Girl Scout partnership; ExpoTV; Auto Insurance Specialists
Manhattan Toy/Girl Scout partnership Situation: Manhattan Toy wanted to build excitement around a new line extension for its…
Publicis, Google to partner
Publicis and Google Inc. plan to partner on digital advertising. Google intends to exchange its technology for Publicis’…
Facebook blunder still a triumph
Like most people, you probably get advice from friends before a big purchase – perhaps you even consult…
Be at their beck and call
January is a quiet month for shopping, but a popular time for dieting. People looking to shed the…
For insert marketers, size matters
Creative is important to any campaign — but for insert offers, weight, dimensions and paper choices are just…
Print and online pair for greater circulation
The Atlantic, a monthly magazine reporting on public affairs and culture, is the most recent big-name title to…
An interview with Chet Kanojia, CEO of Navic Networks
Q: How is the rise of online video consumption influencing marketing? A: The core question about online video…
Las Vegas Furniture Market sets table for trade show with fashionable creative
This week, the new Las Vegas Furniture Market (World Market Center), a rapidly expanding, permanent trade show space…
How can the USPS better serve mailers?
CONTENDER John Ward President of Mail Services, Pitney Bowes Inc. With Pitney Bowes since 2002 We worked for…
Yahoo mulls cuts
Online giant Yahoo Inc. is reportedly facing a round of layoffs as part of a restructuring to focus…