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Take a bite-size approach to data
Data governance practices are essential for managing data as an asset. These practices establish repeatable, measurable business processes…
List Locators & Managers introduces the Natchez Shooters Supplies PIP
The Natchez Shooters Supplies catalog has brand-name firearms, ammunition and accessories for hunters and collectors. This includes handguns,…
M&As: It’s what you do with it that counts
Following the recent beginning-of-the-year prognostications that marketing analysts shared, you’d be forgiven for predicting that 2008 might be…
New real estate search site Roost launches
With the goal of helping people find the right “nest,” Roost, a new real estate search site, has…
What’s the biggest e-commerce mistake?
CONTENDER Sameer Shamsuddin VP of product management at GSI, works with more than 85 brand retailers The best…
A discussion with Rob Fitzgerald, president of Walter Karl
Rob Fitzgerald was recently promoted to president of Walter Karl from his position as VP of Walter Karl…
CRM-PM integration: The fix to the sales team-professional services relationship
In most professional services organizations, there is an inherent tension between the sales team and the services team.…
If you’re married, you’re in the minority
According to the American Community Survey, released by the Census Bureau, only 49.7% of Americans (55.2 million people)…
Google still faces challenge from Baidu in China
Google still faces an uphill challenge in its competition with Baidu in the Chinese search engine market, according…
E-mail deliverability rates are declining
E-mail ROI continues to outperform all other direct marketing tactics and is expected to reach $45.65 for every…
