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When a soccer team has its own credit card, direct creative hits the heart
Soccer, or as we prefer to call it, football, is the most popular sport in Italy. Using a…
Thinking beyond deliverability
According to the December 2006 ESPC/Ipsos E-mail Survey, most consumers decide to delete e-mails or report them as…
E-mail to grow, integrate more with other channels in ’08: Datran
E-mail marketing will increase in 2008, according to Datran Media, which found that 82% of the marketers surveyed…
Happy customers, best advocates
As a direct marketer, you already know the importance of identifying your company’s best customers and keeping them…
DR provides Super bang for buck
Super Bowl XLII advertisers will spend more than $135 million on advertising this February 3. The price tag…
The Citadel, Netzsch, Merlin Law Group
The Citadel Personalized poster uncovers school spirit Situation: Liberal arts military college The Citadel offers a variety of…
NAILED IT: DMNews spends a few minutes with Adam Deringer, VP and chief digital officer, Brownstein Group
Q: What challenges was SuperPretzel facing at the start of its awareness campaign? A: The parent company, J…
DMNews talks with Dan G. Blair, chairman, Postal Regulatory Commission
Q: How would you describe the PRC’s role in relation to the USPS? A: The role of the…
Window of opportunity
As one of the leading brands of bras for nursing mothers, Bravado Designs knows it has only a…
Use data to handle the disgruntled
After the holiday season, many companies are appeasing those customers unhappy with their purchase experiences. Our experts offer…