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These tacos are locos
Taco Bell teamed up with Doritos to create “Doritos Locos Tacos,” a new product featuring Doritos-flavored shells. Estimated…
Marketo marketing strategy roundtable
Our roundtable participants get down brass tacks at the Marketo offices in San Mateo, California.
Can’t make it to the shops? No worries. Tesco brings them to you.
UK-based grocery chain Tesco, rebranded in South Korea as Homeplus, worked with agency Cheil Worldwide to set up…
Target targets teen girls with vamp initiative
Target Brands, Inc. provided fans of the “Twilight” vampire franchise with something they could really sink their teeth…
Under where?
MeUndies.com, a high-end underwear e-commerce site launched by Life Apparel in February 2012, is providing visitors who sign…
Making a move
It’s official. Wunderman, along with all our Y&R brands sister agencies, is moving to 3 Columbus Circle for…
Oh baby! DisneyBaby site taps into the moms space
The Walt Disney Company rolled out DisneyBaby.com in January 2012, a site dedicated to creating an online community…
UK chocolate brand cheers Team GB
As the official snacks provider for London 2012 Olympic and Paralympic Games in March, Cadbury and agency Hypernaked…
Who needs a bucket list when you have a leap list?
To promote its new 2012 compact CR-V, Honda and agency of record RPA put a spin on the…
HarperCollins installation brings young Victor Frankenstein to life
To bring to life the story of Canadian author Kenneth Oppel’s new young adult novel “This Dark Endeavour,”…