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Smoothie King promotes a healthy lifestyle
Smoothie King launched an initiative in January geared towards promoting better health and helping its customers stick to…
Hear that? Phone app gets down
To kick off the weeklong CMJ Music Maraton & Film Festival in New York City in October 2011,…
What’s the buzz (word)?
The interactive BizWords iOs app was created by direct agency Organic for Hilton Garden Inn to “help business…
BOYF (bring your own friends) to IKEA
The “Bring Your Own Friends” campaign from IKEA USA gave back to its customers while at the same…
Do you need to call a cab? Follow the finger to find out
TDA_Boulder’s community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and Boulder neighborhoods…
Spin to win on the “Wheel of Holiday Destiny”
In advance of Marcus Thomas’s planned 2012 move to a larger office space, the Cleveland-based marketing and PR…
P&O seeks to convert landlubbers
To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun vacation option,…
Innovative Vicks campaign targets moms
Kaz leverages the geolocation abilities of smartphones, demographics data provided by apps and an algorithm created by Google…
Steal this rum
New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste…
Say cheese: GE Instagram contest searches for the “Next Instagrapher”
General Electric Company invited its Facebook fans to photograph GE-inspired innovations for a chance to win a trip…