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Dish Network’s lackluster targeting campaign
Ever wonder why email opt-out rates continue to increase and open rates continue to decrease? Look no further…
Audubon Brings Birding to the Net
In an effort to promote bird conservation and demonstrate that “it’s not your grandmother’s Audubon” anymore, the nonprofit…
McDonald’s Arabia Launches “Family Time Forever”
“Family Time Forever” was introduced through a 45-second TV spot, which aired across the Gulf region. The campaign…
The Banner That “Carries Your Stuff … Across the Web”
McCann Lowe’s goal was to create a banner campaign that was both simple and practical. The interface is…
Personalized Maps Reduce the Stress of Relocation
Newcomers to the suburbs of north Seattle are sent individualized maps, using Microsoft Bing technology, with turn-by-turn directions…
Good Shirts Do Good
The premise behind BBH New York’s “Good Shirts” campaign for UNICEF is simple: Buy a specially designed original…
Glass City Lends Transparency to the Business World
Visitors to the Financial Times’ Glass City landing site “gain deeper insights into world business” by experiencing the…
Lane Bryant Launches “Revolutionary” Slimming Jeans
To help spread the word about its new line of “Tighter Tummy Technology” slimming jeans and slacks, dubbed…
National Geographic Facebook App Makes 9/11 Connections
Tied to a week of National Geographic Channel programming commemorating the 10th anniversary of the Sept. 11 attacks,…
QR Combo: Taco Bell and MTV’s VMAs
Taco Bell teamed up with MTV and mobile barcode developer Scanbuy to help customers “Feed the Beat” in…