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National Geographic Facebook App Makes 9/11 Connections
Tied to a week of National Geographic Channel programming commemorating the 10th anniversary of the Sept. 11 attacks,…
QR Combo: Taco Bell and MTV’s VMAs
Taco Bell teamed up with MTV and mobile barcode developer Scanbuy to help customers “Feed the Beat” in…
Loyalty Programs: How Do Customers Feel About Them?
Competition ?among loyalty? programs is? more intense ?than ever, but? are consumers ?cooling to them?
Page Turner: Hearst Magazine president Michael Clinton takes print into the digital age
Michael Clinton, president, marketing and publishing director of Hearst Magazines, oversees digital, tablet, corporate sales and marketing, brand…
Glock’s Integrated Marketing Campaign
Pistol manufacturer Glock launched a 25th anniversary promotion with a new website, as well as print and digital…
Indian Novelist’s Novel Approach to Promote Hong Kong Tourism
Award-winning Indian novelist Chetan Bhagat takes consumers on a virtual tour of his favorite Hong Kong haunts as…
Eaton Corp.’s “Space Lift” Sweepstakes
Power-management company Eaton Corp. sought to underscore its expertise in information techno-logy through an integrated campaign that includes…
Travel Campaign Targets Cool ‘Gen Y’ Crowd
Australia’s Design Royale and MTV Travel Co. launched a campaign promising to give young adults “unheard of” access…
Campaign: Follow the Clues, Win a 2012 Dodge Journey
The Chrysler Group launched a promotion in support of the 2012 Dodge Journey that offers consumers the opportunity…
FreePlay invades 7-Eleven TV
FreePlay labs developed a third-person shooter game based on the popular graphic novel “Cowboys and Aliens,” which was…