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YoCrunch Launches “Mom-to-Mom” Network
YoCrunch’s first integrated marketing campaign has moms in its cross-hairs. “It’s YoCrunch Time,” designed primarily by Fathom Communications,…
Philips Campaign: “Hear Every Detail”
As part of Philips’ “Obsessed with Sound” campaign, would-be composers uploaded original tracks to SoundCloud by Oct. 31…
Glock’s Integrated Marketing Campaign
Pistol manufacturer Glock launched a 25th anniversary promotion with a new website, as well as print and digital…
Indian Novelist’s Novel Approach to Promote Hong Kong Tourism
Award-winning Indian novelist Chetan Bhagat takes consumers on a virtual tour of his favorite Hong Kong haunts as…
Eaton Corp.’s “Space Lift” Sweepstakes
Power-management company Eaton Corp. sought to underscore its expertise in information techno-logy through an integrated campaign that includes…
Travel Campaign Targets Cool ‘Gen Y’ Crowd
Australia’s Design Royale and MTV Travel Co. launched a campaign promising to give young adults “unheard of” access…
Campaign: Follow the Clues, Win a 2012 Dodge Journey
The Chrysler Group launched a promotion in support of the 2012 Dodge Journey that offers consumers the opportunity…
Loyalty Programs: How Do Customers Feel About Them?
Competition ?among loyalty? programs is? more intense ?than ever, but? are consumers ?cooling to them?
Page Turner: Hearst Magazine president Michael Clinton takes print into the digital age
Michael Clinton, president, marketing and publishing director of Hearst Magazines, oversees digital, tablet, corporate sales and marketing, brand…
FreePlay invades 7-Eleven TV
FreePlay labs developed a third-person shooter game based on the popular graphic novel “Cowboys and Aliens,” which was…