CG Life, a noted leader in its field, is integrating its public relations and social media teams. This unification follows its recent acquisition of Berry & Company. This combination aims to streamline operations, foster collaboration, and leverage the joint expertise of both teams to develop more potent communication strategies.
In the newly formed structure, a key role has been reserved for MacDougall Advisor’s managing partner. This reorganization aims to improve operational efficiency and overall productivity.
CG Life’s strategic merger of PR and social media
The management of these changes is in the hands of the marketing and communications team.
Erik Clausen, a managing partner at CG Life, will head the newly formed unit. His main challenge will be addressing the communication issues faced by biopharma companies, with the objective of enhancing their communication processes and overall efficiency.
Karen Sharma, formerly a managing partner at MacDougall, has become the Senior Vice President of Public Relations at CG Life. This shift marks a significant step in CG Life’s expansion following its merger with digital agency Toolhouse.
David Ormesher is taking over as the new CEO of CG Life. His term has already seen the initiation of a company-wide rebranding and a slew of corporate acquisitions. These changes signify a strong growth trajectory for CG Life, with David Ormesher’s ambitious vision leading the way.
