Marketing has the potential to create a lasting impact on consumers, and the latest campaign from Cheetos starring Becky G is a prime example of that. The brand’s Deja tu Huella, or “leave your mark,” campaign is focused on Hispanic consumers, and the addition of Becky G as a sponsor adds a new level of excitement to the campaign. In this article, we’ll take a closer look at Cheetos’ latest campaign, and how it’s using marketing to connect with its audience.
Cheetos’ latest campaign with Becky G is centered around one unique idea – the fingertip sponsorship. In a new ad created by Goodby Silverstein & Partners, Becky G gets pitched the bizarre concept and accepts it. The Latina pop singer is then asked for a fan photo, but it’s not the usual photo. Instead, she’s asked to pose with her fingers, which are covered in Cheetos dust or “Cheetle.” This concept is a prime example of how marketing can take a simple idea and turn it into something unique and engaging.
The Deja tu Huella campaign is an excellent example of how marketing can create a sense of community and belonging among a specific demographic. The campaign aims to inspire and empower Hispanic consumers to leave their mark on the world, building off of the work already done on this campaign with Bad Bunny in 2020. The addition of Becky G to the campaign is a testament to the brand’s commitment to celebrating the diversity of its consumers.
Influencer marketing has become an increasingly important tool in the world of marketing, and Cheetos’ latest campaign is a prime example of how it can be used to connect with a specific audience. Becky G has a massive following on social media, with 37 million Instagram followers, making her the perfect partner for the Deja tu Huella campaign. By partnering with influencers like Becky G, marketers can effectively reach their target audience and create a sense of authenticity and relatability.
Cultural relevance is crucial when it comes to creating a successful marketing campaign, and Cheetos’ Deja tu Huella campaign is an excellent example of this. By focusing on Hispanic customers, the brand has created a campaign that celebrates their culture, values, and traditions. In doing so, Cheetos has not only connected with its target audience but has also created a sense of inclusivity and diversity, which is essential in today’s world.
Emotional branding is a powerful tool that can create a lasting impact on consumers, and Cheetos’ latest campaign is a prime example of this. By focusing on the idea of leaving your mark, the brand has created a sense of purpose and belonging among its consumers. The addition of Becky G to the campaign adds a new level of emotion, as she is a well-respected figure within the Hispanic community. By creating an emotional connection with its audience, Cheetos has effectively created a brand that resonates with its consumers.
Social media has become an integral part of marketing, and Cheetos’ latest campaign is a testament to this. By encouraging fans to enter a sweepstake to try and win tickets to the tour Becky G’s going on later in the year and even win a meet and greet, the brand has effectively utilized social media to create a sense of excitement and engagement among its audience. Additionally, the brand has encouraged fans to create their own TikTok videos talking about their impact on the community, which is a great way to create user-generated content and increase brand awareness.
Giving back to the community is a crucial part of any successful marketing campaign, and Cheetos’ latest campaign is no exception. As part of the Deja tu Huella campaign, Becky G will visit select community college campuses across the southern U.S., where Cheetos will provide helpful employment resources. Additionally, the brand will encourage Hispanic students to apply for one of the PepsiCo Foundation’s 500 scholarships. By giving back to the community, Cheetos has effectively created a sense of goodwill and generosity, which is essential in building a successful brand.
Cheetos’ latest campaign with Becky G is a prime example of the power of marketing. By focusing on cultural relevance, emotional branding, influencer marketing, and giving back to the community, the brand has effectively created a campaign that resonates with its target audience. The Deja tu Huella campaign is a testament to the importance of celebrating diversity and inclusivity in marketing, and it serves as a reminder of the impact that marketing can have on consumers.
First reported by AdAge.
