Citysearch, a local online business guide, launched a location-based iPhone and Android app on February 15 that aggregates coupons and daily deals.
Citysearch parent company CityGrid Media and third-party providers, such as Groupon and The DealMap, are participating in the program at launch.
Consumers can use the Deals by Citysearch app to find local coupons, search for deals anywhere across the country, browse deals by category, receive daily discounts from third parties and share deals with friends.
“With typical daily deals e-mails, you never know what you’re getting,” said JP Bedoya, senior director of product and user experience at Citysearch. “Consumers are getting their e-mail inboxes flooded, but the offers they receive might not be something they want.”
Consumers can also set deal preferences and filters, sort through deals based on expiration or distance, share offers, and print from their mobile phones.
Citysearch will collect consumers’ preferences and other data for future campaigns, Bedoya said.
“We’ll be building a future push strategy,” he said. “As we get more deals into our system, we’ll be able to give consumers push notifications. We’ll be able to know what they’re interested in driven by their preferences.”
Bedoya said Citysearch hasn’t set a launch date for the in-application push functionality. The company also plans to add additional partners, he added.
Citysearch is promoting the app with an e-mail sweepstakes. Consumers who download the app can enter their e-mail address to qualify for one month of free deals. Citysearch will announce the winner February 24.
The company will also promote the app in an e-mail campaign targeting Citysearch subscribers and in a promotion on Twitter and Facebook.
