It’s easy to lose sight of the reason for the season in our hectic modern lives. Coca-Cola, however, is here to remind us all of this fact with their new holiday campaign entitled “The World Needs More Santas.” Using a mix of digital and experiential elements, this worldwide initiative—conceived by WPP Open X and localized for over 80 markets around the world—seeks to spread a message of kindness and generosity.
A New Take on an Old Favorite
Coca-Cola has used Santa Claus in commercials since the company’s earliest Christmas ads. They’ve taken it further this year with the slogan “The World Needs More Santas.” The campaign promotes the idea that anyone can show the generosity and selflessness of Santa Claus by performing random acts of kindness.
The campaign’s highlight is a touching extended form commercial that takes viewers to a magical land where Santas exist in all forms. Anyone can be Santa Claus, from firefighters and skateboarders to cab drivers and gym rats. The commercial, set to the heartfelt tune “I Could Be Santa Claus” by Celeste, perfectly encapsulates the spirit of the holidays.
Exciting Media and Interactive Digital Experiences
In addition to the powerful ad, Coca-Cola has incorporated various digital experiences to engage consumers and spread the holiday cheer. The app and mobile sites of the brand offer a variety of interactive experiences, such as a “Find Your Inner Santa” quiz. Users learn their unique “inner Santa” type by answering a series of humorous and merry questions. The result is a unique image that can be posted online to inspire your friends to channel their own inner Santa.
Coca-Cola has put QR codes on their packages that direct people to the quiz, so that the campaign can reach even more people. Winners in certain regions may also receive a free trip for two to Rovaniemi, Finland, the real Santa Claus’s birthplace. With this engaging feature, the holiday season will be even more memorable and exciting for customers.
Spreading Happiness in the Community
Coca-Cola has taken the campaign offline by arranging Christmas truck tours in some areas. Not only do these merry rigs act as rolling billboards for the campaign, but they also let shoppers send electronic holiday greetings. The trucks also feature local food vendors and provide a venue for fundraising for good causes in the communities they serve. The message of generosity and kindness is bolstered by the combination of community service and the holiday season.
Putting the Wonder Back into Seasonal Postcards
Coca-Cola is expanding its “Create Real Magic” artificial intelligence platform with a new holiday-themed feature centered around AI-powered Christmas postcards. This exciting new feature adds a dash of originality to the campaign by letting users make custom postcards using cutting-edge AI tools.
In addition to consumer-facing initiatives, Coke has been on the cutting edge of the generative AI trend by using it to generate insights, market data, research, and trends. Coca-Cola is demonstrating its dedication to innovation and providing cutting-edge customer service by incorporating artificial intelligence (AI) into its holiday advertising campaign.
Hinting at Upcoming Features
However, that’s not all that’s new about this campaign. Coca-Cola has announced two upcoming holiday-themed short films, and the trailers are adorable. The campaign’s message of kindness and the strength of being one’s true self is amplified by these films.
Coca-Cola gradually increases the stakes by teasing the audience with new details. The brand guarantees its customers’ continued interest all through the holiday season by providing a comprehensive and multi-dimensional campaign experience.
See first source: Marketing Dive
FAQ
1. What is Coca-Cola’s holiday campaign titled “The World Needs More Santas” about?
Coca-Cola’s “The World Needs More Santas” holiday campaign aims to remind people of the true spirit of the season, emphasizing kindness and generosity. It employs a combination of digital and experiential elements to spread this heartwarming message.
2. How does Coca-Cola incorporate Santa Claus into this campaign?
Coca-Cola has a rich history of featuring Santa Claus in its Christmas advertisements. This year, the campaign takes it a step further by promoting the idea that anyone can embody the generosity and selflessness associated with Santa Claus by performing random acts of kindness.
3. Can you tell us about the campaign’s main advertising content?
The campaign’s centerpiece is an extended form commercial that transports viewers to a magical world where Santas come in various forms, including firefighters, skateboarders, cab drivers, and more. This heartwarming commercial is set to the touching tune “I Could Be Santa Claus” by Celeste, capturing the true essence of the holiday season.
4. What interactive digital experiences are part of the campaign?
Coca-Cola offers a range of interactive digital experiences through its app and mobile sites. Notably, there’s the “Find Your Inner Santa” quiz, where users discover their unique “inner Santa” type by answering fun and merry questions. The results can be shared online to inspire friends to embrace their own inner Santa.
5. How can people access the “Find Your Inner Santa” quiz?
To make the quiz accessible to a wide audience, Coca-Cola has placed QR codes on its product packages. Additionally, participants in certain regions have the chance to win a free trip for two to Rovaniemi, Finland, which is known as the real Santa Claus’s birthplace.
6. How is Coca-Cola extending happiness to communities with this campaign?
Coca-Cola has taken the campaign offline by organizing Christmas truck tours in select areas. These festive trucks not only serve as mobile billboards for the campaign but also allow shoppers to send electronic holiday greetings. Furthermore, the trucks feature local food vendors and provide a platform for fundraising efforts benefiting local communities, reinforcing the message of generosity and kindness.
7. What innovative AI feature is Coca-Cola introducing in this campaign?
Coca-Cola is expanding its “Create Real Magic” artificial intelligence platform with a holiday-themed feature that enables users to create custom Christmas postcards using cutting-edge AI tools. This adds a unique and creative dimension to the campaign.
8. How is Coca-Cola utilizing generative AI in its campaign beyond consumer-facing initiatives?
Beyond consumer interactions, Coca-Cola is harnessing generative AI for insights, market data, research, and trends. This demonstrates the brand’s commitment to innovation and exceptional customer service as part of its holiday advertising campaign.
9. What can we look forward to in the upcoming features of the campaign?
Coca-Cola has announced the upcoming release of two holiday-themed short films. These films amplify the campaign’s message of kindness and the strength of being true to oneself. Coca-Cola keeps customers engaged and intrigued by gradually revealing new details, ensuring an engaging holiday season experience.
Featured Image Credit: Photo by krakenimages; Unsplash – Thank you!
