A recent online seminar led by Alexandra Dristas and Steven van Vessum highlighted effective technical SEO tactics. These included enhancing user experiences via Core Web Vitals and accessibility and developing comprehensive search strategies for improved discoverability and rankings.
The seminar emphasized the critical role of structured data and website security in search visibility. It also discussed the importance of mobile-first indexing and strong schema markup in boosting SEO performance. Participants learned about the increasing role of server logs in understanding Googlebot behavior and the value of optimizing for voice and visual search.
The link between organic and paid search channels was also discussed, with tips on reaching target audiences through keyword use, ad optimization, and improved website SEO.
Unpacking effective seminar’s SEO strategies
Monitoring metrics like click-through, conversion rates, and return on ad spend were underlined as essential to assessing the success of digital marketing strategies.
In a related event, Wix Studio gathered international digital marketing specialists who examined the contribution of digital PR to SEO, high-authority links from press sources, and the role of social media engagement in SEO. Also, they highlighted the importance of deploying a well-rounded SEO strategy, including organic and paid methods, digital PR, and social media engagement.
However, at a conference, Google’s Gary Illyes shared some doubts about the reliability of signals under SEOs and site owners’ control, causing a stir among industry experts. Illyes argued that SEO-controlled data could be perceived as spammy, and authorship signals might have been misunderstood as significant ranking factors.
Illyes encouraged focusing on factors like high-quality content and positive user experiences and stressed the importance of adapting to Google’s ever-evolving algorithms. He underscored the need for patience and persistence to see measurable SEO results.
