The Direct Marketing Association (DMA) appointed David Evans to the newly created position of SVP, content and experience, effective Dec. 12. The position was created to better package and deliver information to the marketing community, said DMA CEO Lawrence Kimmel.
“The DMA is a broad and big tent,” Kimmel said. “Information comes to the DMA, and output comes out of the DMA from many points…We felt, wouldn’t it be wonderful if we could bring it all together, harmonize it, synchronize it in its presentation to the community.”
Evans most recently served as SVP of events at the Gerson Lehrman Group. He also served as editor-in-chief of the Adweek magazine Marketing Computers, and he held senior-level roles at Canadian Business and The Industry Standard.
Kimmel said that he mulled the need for consolidation of information and delivery “for some time,” but the title and responsibilities of the SVP position only coalesced after the DMA found Evans.
“We thought he had a unique ability as a journalist, editor-in-chief, digital pioneer and events expert to bring together all of those aspects,” Kimmel said. “We’re only as good as the information we put out into the marketplace at large, and now we have somebody who can [ensure]…people walk away on a continuing basis with a significant body of knowledge that’s usable.”
