The landscape of email marketing is constantly changing. Today, marketers need to keep up with the nuances that can have a major impact on the effectiveness of their campaigns.
At DMN, we are constantly learning about how industry experts and brand marketers are using email as a piece of their marketing toolkit to achieve success. Though an older medium, it’s still an emerging field when it comes to data-driven application and technique.
We’ve put together some of our favorite DMN resources – from tips and trends, to strategy and thought leadership, to help email marketers get ahead.
Check it out below, and for more of the latest email marketing coverage, click here.
Email Marketing Webcasts And Ebooks
Webcast: Let’s Talk About You: Building Relationships With Email Marketing
On Sept. 11, 2018, DMN welcomed Epsilon’s Kara Trivunovic, SVP, digital solutions and Judy Loschen, SVP, digital analytics, to share their insights leveraging personalization to improve email marketing campaigns.
Article: Email Marketing: Overcoming Challenges To Achieve Personalization At Scale
Webcast: What’s Next in Email And How You Can Choose The Best Platform Partner
More brands are recognizing the critical role email marketing plays in the customer experience – it is the center of every digital relationship, fostering personalized connections while driving sales.
Email’s continuing evolution promises capabilities supporting the shift from customer aware to “customer obsessed”, authentic conversations that carry over from email to other channels. Join us as guest speaker Shar VanBoskirk, VP and Principal Analyst at Forrester Research, explains how customer-obsessed marketing is creating an impact in the customer’s inbox and beyond. Learn the key factors to consider when choosing the best Email Services Provider for your needs.
Article: A ‘Customer Obsessed’ Approach To Email Marketing
eBook: The Evolution of Email
Email isn’t going anywhere. The tried and true medium still plays an important role in any marketing strategy. As new technology takes over, marketers need to find new ways to cut through the noise and deliverexperiences that are personalized, and authentic.
Email Marketing Case Studies
Article: Spartan Race Gets Competitive On Customer Acquisition
Tapping into interested, but uncommitted, audiences was a challenge for Christa Shorette, senior email marketing manager, Spartan Race, this year. Here’s how the adventure race brand used email to engage a new section of consumers.
Article: At Teleflora, AI Helps Tell The Flowers From The Weeds
For Teleflora, repeat customers come in waves. Annual purchases tied to holidays are common, which leaves the brand with a collection of target audiences that only engage at specific points throughout the year. A strong remarketing strategy and stellar customer service is required to build the brand loyalty needed to keep customers coming back, and the sales cycle alive. Here’s how Teleflora uses machine learning to help match the best products with the right customers through personalized email campaigns.
Article: DonorsChoose.org: Turning Transactions Into Email Celebrations
One million – and counting.
That’s the number of projects DonorsChoose.org has helped secure funding for since founder Charles Best started the nonprofit back in 2000. The crowdfunding organization, which helps connect teachers to donors for school projects, hit the milestone in late January 2018. The achievement represents hundreds of millions of dollars donated to millions of classrooms across the United States. It’s also a testament to the strength of Donorchoose.org’s email marketing program, which serves as the backbone of their outreach strategy.
Email Marketing Tips And How-Tos
Article: 6 Email Marketing Tips To Stand Out In The Inbox
Data gives insight to build your email marketing campaigns, and identify the right personas for your messaging. The next step is taking those insights and using them to connect in a way that’s empathetic, and meaningful. It’s injecting the “human” into your data, and bringing your brand to life.
Article: Building Your Best Subject Line
Creating the perfect subject line is an art form, but there’s also a lot of science and data that goes into the craft.
Article: 4 Practical Steps to Align Email Marketing with the IoT
With all the buzz about the Internet of Things, and other innovations, marketers can easily overlook the vital role of stalwart strategies such as email marketing. Email subscribers represent a reliable, reachable audience.
Check back for more updates on the latest email marketing tips and trends. Want the latest delivered straight to your inbox? Subscribe to our newsletter here.
