Facebook unveiled today Product Ads, a way for brands to promote a suite of products, versus one individual item.
The new format allows for brands to upload their entire product portfolios and build specified campaigns, or allow Facebook to algorithmically select the brand product to promote based on relevant conversations.
The ad units for these products can also have feature multiple products on one ad – as shown in the Shutterfly example above, so users can filter through different products and arrive at the one they wish to purchase.
Facebook’s post on the topic also implied that brands can connect the ads to their backend systems, so ads can automatically shut down if they run out of stock.
