Exploring the World of Technical SEO with Chris Long
In the latest edition of our video blog series, Chris Long, a technical SEO specialist currently working at Go Fish Digital, discusses his transition from content SEO to technical SEO. With years of experience and a dedication to continuous learning, Chris reveals helpful insights and tips for those looking to dive into the challenging realm of technical SEO or already in the field looking to expand their skill set.
Acquiring Hands-On Experience: A Key to Success
According to Chris, gaining hands-on experience is crucial to succeed in the field of technical SEO. He suggests beginning by conducting site crawls using tools like Screaming Frog and analyzing e-commerce websites, even if you don’t fully understand the tasks initially. Chris emphasizes the importance of learning from experts by engaging in online forums, webinars, and industry conferences to stay updated on the latest trends and techniques.
Adopting a Problem-Solving Mindset
Staying informed about the latest developments in technical SEO is vital, but equally important is adopting a problem-solving mindset to handle complex challenges in this niche specialization. Chris advises extensive reading on technical SEO and absorbing the material until it’s wholly assimilated. This, combined with learning from industry experts, will help you become a confident and skilled technical SEO professional.
The Evolution of Google’s SEO Approach and Staying Adaptable
Chris also discusses the shift in Google’s SEO approach over the past ten years from pure HTML to rendered HTML pages. This change necessitates web developers and content creators to remain up-to-date with SEO trends and understand the role of user experience and site design in Google’s ranking algorithms. To achieve success in this ever-changing landscape, an adaptable mindset and constant self-improvement are necessary.
Offensive and Defensive SEO: Balancing Strategies for Online Success
In addition, Chris highlights the importance of offensive and defensive SEO strategies in building a successful online presence. Offensive SEO focuses on attracting traffic and higher rankings, while defensive SEO aims to protect against negative influences and penalties. A balanced approach ensures strong website visibility, authority, and credibility in the competitive digital environment.
Proactive vs. Reactive SEO: Staying Ahead of the Curve
Adopting a proactive approach to SEO allows businesses to anticipate and address potential issues before they arise, resulting in more consistent and favorable search engine rankings. By embracing a forward-thinking mindset, organizations can outpace competitors, exploit emerging trends, and optimize their online presence for long-term success.
Connect with Chris Long on Social Media for Valuable Insights
To learn more about Chris Long’s expertise, connect with him on LinkedIn and Twitter. Following him on these platforms will provide valuable insights, tips, and tricks related to search engine optimization. Additionally, engaging with him online enables you to stay informed about the latest trends and advancements in the ever-evolving world of SEO.
Subscribe to Our YouTube Channel for Industry Expert Interviews and More
For updates on future interviews featuring other industry experts, subscribe to our YouTube channel. Our channel houses a wide range of content such as informative how-to videos, product reviews, and insightful discussions. Join our online community and stay connected with the latest trends, ideas, and innovations within the industry.
Don’t Miss Out on Valuable Insights from SEO and SEM Professionals
Our lineup features numerous SEO and SEM experts, each sharing their in-depth knowledge and practical tips, which can significantly impact your online marketing efforts. Attend and engage with them to unlock your digital marketing potential.
Contact Us for Interview Opportunities
If you’d like to be interviewed, feel free to reach out to us with your information. We’re always interested in featuring individuals with unique experiences and distinct perspectives on our platform. Our goal is to create engaging content by showcasing a diverse range of voices and stories.
FAQs: Exploring the World of Technical SEO with Chris Long
What is technical SEO?
Technical SEO is a specialization within the field of search engine optimization that focuses on optimizing website architecture, code, and other technical aspects to improve search engine visibility and rankings.
How can I gain hands-on experience in technical SEO?
Begin by conducting site crawls using tools like Screaming Frog and analyzing e-commerce websites. Engage in online forums, webinars, and industry conferences to learn from experts and stay updated on the latest trends and techniques.
Why is adopting a problem-solving mindset important in technical SEO?
A problem-solving mindset allows you to handle complex challenges in this niche specialization. Extensive reading and learning from industry experts will help you become a confident and skilled technical SEO professional.
What is the difference between offensive and defensive SEO strategies?
Offensive SEO focuses on attracting traffic and higher rankings, while defensive SEO aims to protect against negative influences and penalties. A balanced approach ensures strong website visibility, authority, and credibility in the competitive digital environment.
Should I adopt a proactive or reactive approach to SEO?
Adopting a proactive approach allows businesses to anticipate and address potential issues before they arise, resulting in more consistent and favorable search engine rankings. This mindset helps organizations outpace competitors and optimize their online presence for long-term success.
How can I connect with Chris Long for more valuable insights?
Connect with Chris Long on LinkedIn and Twitter for valuable insights, tips, and tricks related to search engine optimization. Engaging with him online also enables you to stay informed about the latest trends and advancements in the ever-evolving world of SEO.
Where can I find more industry expert interviews and content?
Subscribe to our YouTube channel for updates on future interviews featuring other industry experts, informative how-to videos, product reviews, and insightful discussions. Join our online community and stay connected with the latest trends, ideas, and innovations within the industry.
How can I get interviewed and share my expertise?
If you’d like to be interviewed, reach out to us with your information. We’re always interested in featuring individuals with unique experiences and distinct perspectives on our platform. Our goal is to create engaging content by showcasing a diverse range of voices and stories.
First Reported on: seroundtable.com
Featured Image Credit: Photo by Vlada Karpovich; Pexels; Thank you!
