Did you know that around 95% of US workers prefer working remotely? This shift has entirely changed how businesses operate, and marketing agencies are no exception. Especially after the pandemic, marketing campaign management now happens wherever marketers do their work best—at home, in coffee shops, or while discovering new places. However, executing global marketing campaigns remotely can be much more challenging than it might seem at first. As professionals can work anywhere in the world, challenges like time zone differences, communication barriers, and workflow coordination become part of the job.
In this guide, we’ll cover strategies to tackle these challenges and run global marketing campaigns where every team member knows exactly what they need to do and how to do it effectively.
Setting Clear Strategy & Goals
Success starts with clarity. So, set precise goals and outline the standards your team should follow. In fact, ensure that each employee’s responsibilities are well defined, such as performance indicators and milestones. Here are the key points to communicate to your marketing team:
- What they need to get done
- The frequency of providing feedback
- How to communicate with their supervisor
- Deadline
- Quality standards
After presenting these points to your team, the question of how to set clear goals may arise. The key to this is to set measurable and attainable objectives that will allow your team to track progress and adjust as needed. You can implement this using the SMART model, which outlines the main elements to consider when defining specific objectives.
Additionally, you should prepare written policies and manuals and point out a person that marketers should contact in case they need help when you’re not available. You should also present tools that will help your team streamline their work.
Using Project Management Tools
Once each team member’s objectives and operational strategies have been established, it is time to link everything into a coherent project management structure. The campaign objective should be known to every member of the team, including how other members pursue it. However, maintaining clarity and alignment like this can be challenging, especially since team members may work across different time zones, cities, and schedules.
Luckily, tech developments have enabled marketing managers to ensure this using project management tools.
These tools allow you to oversee and control the whole team’s output and inform each employee of their main priorities. Since every current team assignment will be displayed in one location, you can monitor its state. Project management tools will also help remote workers make data-driven decisions that align the project with its goals.
Choosing a suitable project management tool helps ensure everyone approaches tasks similarly. Plus, when employing such tools, team members can work together more effectively, communicate in real-time, and share various files. As a result, you get a more productive and collaborative environment that’s convenient to manage and track.
Leveraging Automation
Communicating across different time zones can cause issues with marketing campaign strategies, which can range from publishing ads on social media to sending important emails.
However, automated marketing tools make executing marketing campaign strategies a breeze. These tools essentially automate and streamline marketing activities like email marketing, social media management, content creation, and web analytics.
For example, you can schedule a time for a particular email, and the platform will automatically send it, helping you stay on top of your campaign even when you’re not connected. It can also segment your target audience, allowing you to tailor your message and offer to different consumers.
Overall, the best marketing automation tools help you deliver personalized, relevant, and timely messages to your customers at every step of their buying journey.
Having Reliable Internet Access
Launching a top-notch marketing campaign when working remotely requires reliable internet access. However, if your team has issues with its connectivity, it may miss out on important information or have problems completing its tasks on time. In other words, strong internet connections ensure seamless collaboration when working from various locations.
Of course, tech innovations come in handy again, as using eSIMs can provide your remote team members with robust connectivity for an affordable price. To find the most suitable eSIM provider and plan for a specific destination, it’s best to type in keywords like “eSIM Canada” in a search bar and see what specific plans are available.
If your team members often access company files or systems through public Wi-Fi, an eSIM is a great investment. Public Wi-Fi is often insecure due to inadequate authentication or encryption, whereas eSIMs connect their users to local mobile networks, which typically provide more robust security.
So, encourage your team to use eSIMs instead of public Wi-Fi, and whether your team needs Canada, Italy, or even Thailand eSIM plans, thoroughly research providers before making any purchases. If eSIMs prove valuable for your team’s work, check if any eSIM providers offer business plans or special deals tailored to your team’s needs.
Bottom Line
If remote work lacks structure and organization, it can quickly turn into a real hassle. But with clear objectives, automated marketing tools, and project management platforms, you’ll overcome any issues. Time zone differences, communication barriers, and workflow coordination will become part of your past.
Image Credit: Photo by Firmbee.com; Unsplash
