London-based creative studio, Good Habit, has curated a serene brand persona for Wonda, an AI-driven marketing tool. The design mirrors the progressing needs of advertising firms for whom AI is becoming increasingly indispensable.
The Good Habit team has engendered a soothing and attractive image for Wonda, striking a chord with the altering dynamics of the advertising sector. They artfully present Wonda as an essential modern marketing gadget, accentuating its AI-specialized features.
Wonda is engineered to revolutionize the marketing realm. It gathers, amalgamates, and scrutinizes data from different marketing strategies, offering an effortless system for handling marketing tasks, supplemented by an AI-powered dashboard. The idea is to boost productivity and mitigate stress related to old-school marketing methods, thereby automating routine duties and generating routine reports.
Apart from its analytical prowess, Wonda incorporates a user-friendly interface that enables easy operation, allowing marketers to tweak their strategies based on real-time data-driven actionable insights. Emphasizing efficiency and AI-aided precision, Wonda aims to redefine the way marketing tasks are executed and supervised.
Wonda’s creators worked with Good Habit to create a brand persona resonating with their target audience. The end goal was not just to churn out a favourable product but to establish a brand capable of grooming a loyal consumer base. Good Habit developed a symbol with vast merchandising potential tailored to meet and exceed customer expectations. This commitment to excellence resulted in a positive feedback loop, strengthening customer loyalty.
Chris Smyth, founder of Good Habit, sees Wonda not predominantly as a SaaS platform but a powerful tool providing marketers a holistic view of their campaigns and quickening their marketing strategies’ management, resolution, and improvement.
The Good Habit team sought to embody tranquility and curiosity triggered by AI in Wonda’s persona. They believe by making AI an accessible and reliable tool, they can spark curiosity and bring structure and peace to our chaotic technological world.
In line with Wonda’s AI-centric functions, Good Habit also used AI in designing its visual persona. They worked with Mariana Art Design to come up with a unique and colorful visual setting for Wonda. Together with Cloud Tech Engineering and 360 View Analytics, they developed a robust, AI-powered marketing analytics system, promising a technologically advanced and user-friendly AI marketing tool.
