Headspace, the leading meditation app, has recently merged with Ginger, a mental health service platform. The new combined entity, Headspace Health, has been valued at around $3 billion. The merger allows the platform to enhance its offering to users, adding services such as therapy, coaching, and medication support.
Aimed at improving global access to mental health resources, Headspace Health leverages advanced technology to deliver comprehensive mental wellness services. Following its rebranding, the platform presents a mature and serious stance on mental health mentorship while still maintaining its whimsical charm.
The rebranding features new illustrations and a unique typeface to resonate with a broader user base of different demographics. Photographs showcasing their new service offerings combine sophistication with a playful style, portraying a friendly and holistic mental health service.
The extended service offerings are designed to cover a wide range of needs, from stress management and sleep improvement to treating complex conditions such as anxiety and depression.
Headspace Health: Rebranding for comprehensive wellness
The platform adapts to inclusive mental health care, supporting mental health across the spectrum.
The rebranding exercise includes expanding the range of emotions represented within the brand. The new emotional representation includes stress, sadness, and contentment, among others, underlining the brand’s comprehensive approach. The modified color scheme complements this shift, encompassing a broad spectrum of human emotions.
Headspace’s rebranding strategy creates a joyful image — contrasting with the severity of mental health issues. The aim is to eliminate the stigma associated with seeking help, making mental health discussions more commonplace and accessible. Headspace Health, through its rebranding, aspires to foster an environment where addressing mental health becomes standard practice.
