A new survey by data and analytics software company Teradata reveals more and more companies are leveraging their data into better, more targeted marketing techniques.
Here are some of the key findings from the report:
- Nearly
50 percent of marketers agree that data is the most underutilized asset in
their organization, with less than 10 percent saying they currently use
what data they have in a systematic way. - 71
percent of marketers say they plan to implement a Big Data Analytics
solution in the next two years. - Just
18 percent of marketers say they have a single, integrated view of
customer actions, yet it is one of marketers’ top priorities for future
improvement. - 75
percent of marketers who try to calculate their Return on Marketing
Investment (ROMI) encounter problems, mostly in the lack of system
integration. - 42
percent of marketing executives agree that integrating the cross-channel
customer experience is a top priority. - Nearly
65 percent of marketers agree that silos within their marketing department
prevent them from having a holistic view of a campaign across channels.
