Nielsen’s quarterly Global AdView Pulse report for the first quarter of 2013 shows ad spending is up, especially in the digital display category.
Here are the key highlights:
– Television was the dominant channel for advertising spending, with 59% media share and 3.5% global growth. However, spending in the category did take a hit due to economic problems in Europe, with a 2.9% decrease in spending for the region.
– Print is going down, with global spending on newspaper ads and magazine ads decreasing by -2.8% and -4.7%, respectively.
– Display Internet advertising increased by a significant 26.3 percent for the first quarter, particularly in the Asia-Pacific (33.2%) and Latin America (48.2%). Despite its economic woes, digital ad spend even increased in Europe, boasting growth of 10.4%.
“We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time,” said Randall Beard, global head, Advertiser Solutions for Nielsen. “We’ll continue to monitor these shifts in media spending and the impact for marketers in the short and long term.”
