Writing tons of content for your brand is great, but it’s no use if it doesn’t show up in a Google or Bing search. Content needs to be optimized to be found, not just by being authentic and engaging, but by also being created with plenty of technical embellishments that increase its chances of showing up in a search.
This guide from online marketing firm Hua Marketing is a handy print-out to keep around every time you create a piece of content.
