What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year. Respondents want more staff, more influence over customer service, and more analytics; they’re also looking for less brouhaha over Big Data and social media. Most aren’t so keen on the CMO title, but
some would welcome the challenge. Ultimately, a bit more technology and a bit less hype would be welcome changes in 2013, as noted below in their top responses:
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