When it comes to sharing personal information, consumers often ask, “What’s in it for me?” Many consumers are comfortable providing personal data in exchange for improvements to their customer experience, whether that be via more targeted communications or exclusive promotions or other enhanced interactions. Many of those same consumers, however, are concerned about brands acquiring their personal information through social networks.
According to findings from a recent survey of 1,000 consumers about privacy conducted by MyBuys and the e-Tailing Group, it seems that when it comes to consumer privacy, brands need to take the same type of personalized approach they do with direct marketing.
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