Companies are gaining measurable business value from their social business technologies. However, most firms have yet to measure the return on investment (ROI) of their social business initiatives, according to a recent survey by Mzinga, Teradata Aster, and The Center for Complexity in Business at the University of Maryland’s Robert H. Smith School of Business.
The survey results suggest that the culprit is a lack of understanding and use of the data that companies can access through their social business activities. In other words, for many respondents (42%) Big Data is still a big mystery, and for others (9%) the volume of data is simply overwhelming.
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