Inside Out 2, the newest Disney and Pixar film, delves deeper into the intriguing relationship between colours and emotions, with the sequel further mapping out the complex intersections of our primary feelings.
The sequel not only highlights the core emotions of Joy, Sadness, Anger, Fear, and Disgust, but also explores how these feelings can merge and affect our actions and personalities.
Filled with vivid characters and stunning animation, Inside Out 2 offers a thought-provoking mix of colour psychology and emotional intelligence, effectively showing that emotions, much like colours, are multi-dimensional and closely linked.
Simultaneously, The Emotional Intelligence Network has produced an infographic revealing the various colours created by combinations of emotions like nostalgia and resentment. This visualisation further displays the complexity of our emotional spectrum and broadens our understanding of it.
These revelations not only benefit the world of animation and film but offer useful insight into the effects of colour on emotional marketing. Proper colour selection in marketing can foster consumer engagement and loyalty, offering a competitive advantage and path for compelling narratives and marketing tactics.
Meanwhile, discussions around the role of literary elements like irony in emotional marketing spark new viewpoints on its nuances. When utilized and animated, such elements provide a unique and enthralling perspective on the consumer’s emotional journey.
Interplay of colours, emotions, and marketing
Joe, a project manager at Hermana Creatives, leads the team analysing this intricate mix of emotions and colours. Having overseen numerous successful projects worldwide, Joe’s expertise allows him to impart a global perspective to his projects while fostering an environment of creativity and innovation within his team.
Inside Out 2’s exploration of the interplay between colours, emotions and market dynamics leads to numerous intriguing insights. Notable examples of this include the Japanese art-inspired makeover of Broken Oreos and innovative projects like One Million Checkboxes and Whiskeytree.
The increasing demand for emotion-driven content prompts the need for a deeper understanding of colour psychology, with Inside Out 2 offering a glimpse into the immense potential of this field. The creative blending of these disciplines extends beyond product transformations and finds application in modern branding and marketing tactics, proving that the use of colours and emotions in marketing is an art rather than a science.
