In its storied history, DMN has long sought to stay apace of trends in marketing. From following the evolution of direct marketing to the emergence of social media and the improvements in data tracking made available. One other thing we have covered – but never to the extent that the industry required – was marketing technology.
Haymarket Media, our parent company, launched a sister publication, The Hub, that covered the intersection of marketing technology and communications. It soon began to cover more of the technologies that were bleeding into all areas of marketing, a massive proposition for a smaller brand. All the while, DMN looked to grow its own marketing technology resources.
We soon realized our content were overlapping and fast. The only reasonable thing to do was to combine forces to serve the largest possible audience: senior marketers and their agencies looking for the technologies they need to power their marketing efforts.
On September 1, we will combine our efforts. The Hub will become a part of DMN and be rebranded as DMNTech. There will be an instructive guide for how to access our marketing technology section on that day, but the best thing you can do is sign up for our global RSS feed or daily newsletter.
If you are a reader of both publications, this just means it will be easier to read all of our content.
If you have not yet read The Hub, you will now see all of the great work the brand has done in the marketing technology industry.
And, of course, if you are a loyal hub reader, we want to assure you that the only changes will be positive ones. We now have more resources and a larger audience to which we deliver our content. You will still be able to subscribe to DMNTech newsletters and follow us along on social media.
Kim Davis, our editor at the Hub, will join DMN as senior editor, leading the tech section. He will be joined by our existing staff, who will continue to supplement his coverage with more content about how tech is impacting all aspects of the marketing funnel.
On September 1, we hope you will join us in welcoming Kim and DMNTech.
