Blair Rich, a former Warner Bros. executive, has joined Legendary Entertainment as Chief Marketing and Commercial Officer. Rich will be responsible for global marketing operations and the application of new technologies at the company.
Rich previously worked at Virgin Galactic as the chief business officer, where she created the company’s consumer-facing space tourism product. Before that, she spent two decades in marketing at Warner Bros., working on campaigns for major releases like the Harry Potter series and DC films. CEO Joshua Grode praised Rich, saying, “Blair is a creative innovator.
She brings an outstanding history of building some of the most dominant brands and entertainment franchises in the world.
Blair Rich joins Legendary Entertainment
Her addition to our best-in-class Legendary team, with her future-facing approach to global entertainment and her exceptional combination of strategic and creative expertise, will raise the bar for everyone at Legendary.
We are now stronger than ever as we enter a new phase of our long-term strategic growth plan.”
Rich expressed enthusiasm for her new role, stating, “In Legendary’s next evolution, we are committed to engaging people in unique, memorable ways, fostering connections that inspire and elevate their experience with our brands while expanding and optimizing new business and revenue opportunities.”
Legendary’s upcoming projects include the Minecraft movie with Warner Bros. and a movie based on the video game Street Fighter. The company’s series “Monarch: Legacy of Monsters” has been renewed for a second season by Apple.
In October, Legendary bought out the remaining equity interest held by Wanda Group, making the company solely owned by management and Apollo. Grode added, “We think that there’s an opportunity to continue to create great content, both film and television, and to expand what we’ve been doing in those areas. Not that we couldn’t do it before, but we now can do it through organic growth and through M&A.”
