LinkedIn has announced several updates to help marketers better target their ads and demonstrate ROI from their efforts. The platform has enhanced its Conversions API (CAPI) to enable easier data integration from CRMs. The new capabilities allow marketers to securely connect their first-party online and offline data.
This provides comprehensive insights by capturing conversions across multiple touchpoints. The updated connection flow offers a simplified, point-and-click interface to facilitate seamless linking of CRM data from various platforms. LinkedIn reports that with Conversions API, marketers are seeing an average 31% increase in attributed conversions.
They are also seeing a 20% decrease in cost per action, and a 39% decrease in cost per qualified leads. This streamlined connection will enable more marketers to tap into these benefits, even without complex coding knowledge. Additionally, LinkedIn has updated its Revenue Attribution Report (RAR).
LinkedIn updates data integration tools
It now enables marketers to review their CRM data over an extended period, up to 365 days. This allows for more specific insights into how CRM data drives lead generation over time.
It helps to demonstrate opportunities driven by direct data integration. These updates offer more oversight and targeting value within LinkedIn campaigns. They potentially drive better results based on existing client and prospect data.
LinkedIn’s ad targeting systems are also improving, with AI-based audience segmentation. This enhances the ways to reach the right users with promotions in the app. These improvements are set to provide significant benefits for marketers.
They help maximize the effectiveness of LinkedIn ad campaigns.
Image Credits: Photo by Nathana Rebouças on Unsplash
