Lists are still bread and butter for marketers, according to Infogroup‘s Jeff Adee, SVP of B2B list services, speaking at the 2012 Direct Marketing Association show in Las Vegas. The issue is making sure to evolve and keep in mind the changing times.
What worked in the list world as recently as three years ago or even one year ago is no longer relevant. Stay nimble, and make lists work for you, advises Adee.
