In 2016, reality television and education background holder, Liz Wilcox, reoriented her career following the birth of her daughter and launched her exciting entrepreneurial journey with RV travel blogging and later, email marketing. With her newfound love for travelling, Liz extensively traversed roads on her RV and shared thrilling accounts of her journeys, lifestyle, and travel experiences through her blog. Her engagement, authenticity, and captivating content brought her recognition and reputation in the RV travel blogosphere.
Upon recognizing the potent role of emails to remain connected to her audience, Liz extended the scope of her endeavors to email marketing. She combined her blogging expertise and educational background to generate valuable blogging and marketing resources for her audience, earning herself a niche as an email marketing expert.
While delving deep into multifarious roles and obligations, Liz continued to retain her initial love for her baby girl and equally manage both her personal life and career. A striking demonstration of venturing beyond comfort zones, her story serves as an inspiring example for many.
With insignificant knowledge of entrepreneurship, Liz astoundingly managed to trade her blog for a mammoth sum of $30,000 merely three and a half years after setting it up. She shrewdly invested this profit into her present business.
Her email marketing enterprise aims at beginners in the domain, skillfully blending her passion for guiding others with her own marketing expertise. Particularly in these pandemic-impacted times, she helps such beginners navigate online marketing challenges, focusing on providing quality content without making it spammy.
Transitioning from RV blogger to email marketing master
Liz offers services varying from creating compelling emails for her clients to educating them on their campaign review. She also assists them in adhering to legal regulations related to email marketing.
Understanding the need for survival in the contemporary, competitive digital market, Wilcox furnishes beginners with the crucial skills needful and believes strongly in the potential of every individual to excel in the email marketing business, given the right resources and guidance.
Liz’s exceptional email marketing strategies and her dedication to helping newbies find success attest to her commitment. Her content strategy involves delivering small but high-quality content packs weekly. Drawing a parallel to Netflix’s early pricing models, she charges a minimal monthly subscription fee, thus ensuring her audience’s access to consistent, superior content without overwhelming them with too much information.
2021 saw an impressive rise in subscriptions—especially on Black Friday weekend—which boosted business profit. As the first quarter of 2022 commences, she looks forward to maintaining the momentum and advancing her business further. The rise in subscriptions not only contributes to her revenue but also expands her influence.
Liz and her daughter are comfortably established in Destin, Florida, enjoying the success of her distinctive entrepreneurial undertaking in digital marketing. This mother-daughter duo’s business has attracted both local and international clients owing to their unique marketing strategies curated as per each business model’s needs. They continue to inspire many with their inspiring story as they enjoy Destin’s serene beach vibes, a refreshing setting for their prospering venture.
