MarketMiner, Charlottesville, VA, earlier this month licensed Applied Geographic Solutions enhancement data to allow direct marketers to turn customer names and addresses into valuable market research. MarketMiner will automatically use Applied Geographic census block level data to factor in variables such as age, income, household size, presence of children, marital status, ethnicity and number of vehicles.
The program can then determine a direct marketer’s best targets for future sales and higher profits.
