A Nostalgic Trip Down Memory Lane with Walmart and “Mean Girls”
Walmart recently unveiled its new Black Friday advertising campaign featuring Lindsay Lohan, Lacey Chabert, and Amanda Seyfried from the iconic 2004 film, “Mean Girls.” The advertisement recreates memorable dialogue and scenes, taking fans on a trip down memory lane while promoting Walmart’s Black Friday deals. The campaign’s goal is to capitalize on the film’s enduring popularity and attract customers with a mix of humor and nostalgia, in addition to showcasing the retailer’s wide range of products and discounts available during the shopping event.
The promotion incorporates memorable moments from the teen comedy, now depicting the characters as parents. The marketing campaign effectively utilizes nostalgia, attracting older fans who grew up with the film and introducing new audiences to the beloved characters. As parents, these characters navigate the challenges of raising teenagers in today’s world, offering a fresh perspective and relatable situations for both generations.
Two Black Friday Events to Take Place This November
Walmart has scheduled two Black Friday events for November 10 and November 24, with online access starting on November 8 and November 22, respectively. Shoppers can expect a wide variety of discounted products, including electronics, clothing, and home essentials, available on these two dates. Additionally, the early online access allows customers to preview and plan ahead for potential purchases, making the most of these amazing deals.
A group of Publicis Groupe agencies have collaborated to create new promotional content that will be unveiled every Wednesday in November, as well as on Cyber Monday, November 27.
Capitalizing on Nostalgia and Broadening Black Friday Deals
In addition to the main Black Friday events, Walmart will initiate an extra sales event online starting November 8. This strategic move is intended to appeal to a wider audience by offering an extended time frame for shoppers to take advantage of sales and promotions. By combining nostalgia-driven marketing with the convenience of online shopping, the retail giant hopes to leverage consumer sentiment and drive significant sales growth during the crucial holiday season.
Walmart+ members will have the advantage of accessing both events three hours earlier, encouraging engagement with the subscription service.
All-Star Video Collaboration
The two-minute video, also featuring Daniel Franzese and Missy Elliott, can be found on Walmart’s YouTube and social media pages. By granting early access to Walmart+ members, the company aims to demonstrate the value of the membership program and appeal to more subscribers. The collaboration with Daniel Franzese and Missy Elliott in the promotional video further adds excitement and exclusivity to the events, enticing viewers to participate in the festivities.
Characters in the ad are portrayed as mothers and mentors guiding high school students, reprising iconic scenes like the “Jingle Bell Rock” routine. These fan-favorite characters not only entertain viewers but also impart essential life lessons to adolescents navigating the intricate world of high school. Their wisdom, humor, and empathy help students overcome a variety of challenges and create enduring memories during their formative years.
“On Wednesdays, We Still Wear Pink”
To maintain the campaign’s momentum, Walmart will release new advertisements every Wednesday throughout November and on Cyber Monday. Each advertisement will feature Lindsay Lohan and other guest stars, continuing to promote a diverse array of pink-themed products. These weekly promotions aim to keep consumers excited and engaged while driving sales for the retail giant during the holiday shopping season.
The involvement of multiple Publicis Groupe agencies highlights the extensive cooperation required for this ambitious effort. This collaborative approach not only showcases the unified strength of the Publicis Groupe network in delivering outstanding results for their clients but also reflects the evolving landscape of the advertising industry. As brands face mounting challenges in reaching their audience through traditional advertising, the power of cross-agency collaboration becomes more critical in executing seamless, innovative, and impactful campaigns.
Walmart+ Takes on Amazon Prime
Walmart+ was introduced in 2020 as a rival to Amazon Prime and has consistently expanded its subscription offerings, contributing to revenue growth in recent quarters. To compete with the e-commerce giant, Walmart+ has introduced various perks and benefits to entice customers and provide a seamless shopping experience. Some features include free next-day or two-day shipping, member pricing on fuel, and access to the Scan & Go service for faster in-store shopping.
Frequently Asked Questions
What is the Walmart and “Mean Girls” collaboration about?
The collaboration is a new advertising campaign for Walmart’s Black Friday sales events. It features Lindsay Lohan, Lacey Chabert, and Amanda Seyfried from the iconic 2004 film “Mean Girls,” recreating memorable scenes and dialogue to promote Walmart’s deals and capitalize on the film’s enduring popularity.
When are Walmart’s Black Friday events taking place?
Walmart has scheduled two Black Friday events for November 10 and November 24, with online access starting on November 8 and November 22, respectively. Shoppers can expect a wide variety of discounted products available on these two dates.
What is the role of nostalgia in this campaign?
The campaign effectively utilizes nostalgia by featuring characters from “Mean Girls” in relatable situations for both older fans who grew up with the film and newer audiences. Walmart aims to attract customers with a mix of humor and nostalgia, in addition to showcasing its wide range of products and discounts available during the shopping event.
How does Walmart+ factor into the Black Friday events?
Walmart+ members will have the advantage of accessing both Black Friday events three hours earlier than non-members, encouraging engagement with the subscription service and demonstrating the value of the membership program.
Where can I find the promotional video for the campaign?
The two-minute video, featuring Lindsay Lohan, Daniel Franzese, and Missy Elliott, can be found on Walmart’s YouTube and social media pages. It promotes the Black Friday events and appeals to more subscribers for the Walmart+ program.
What is the significance of releasing new advertisements every Wednesday throughout November?
Releasing new ads every Wednesday with pink-themed products is a strategy to maintain the campaign’s momentum. It aims to keep consumers excited and engaged while driving sales for Walmart during the holiday shopping season.
First Reported on: marketingdive.com
Featured Image Credit: Photo by Mikhail Nilov; Pexels; Thank you!
