Luxury champagne producer Moët & Chando USA has announced its selection of The brpr Group as its digital agency of record in the U.S.A. on Aug. 14 after a formal request for proposal (RFP) process, according brpr.
“We selected brpr because we are confident that they can bring to life the luxury and high-end experience our consumers are looking for in the digital space,” says Ludovic du Plessis, VP of Moët & Chandon USA.
The brpr Group will head digital design and creative sponsorship integration. The agency will also take charge of all branding and communication endeavor to appear across the Moët & Chandon’s social platforms, as well as those that will be used on-site for the company’s principal U.S. sponsorships, according to the brpr team.
“In the luxury marketplace, the consumer expects and demands interaction with the brand that reflects the high standard in communication that one would expect from Moët & Chandon,” says brpr chief creative director Gerard Bush of his agency’s selection.
After recently launching a Twitter page (@MoetUSA) and enhancing its Facebook page, Moët & Chandon aims to produce a digital short series entitled Success and Glamour that will unravel the luxury champagne brand’s history and the brand’s connection to renowned entertainment and sporting events, such as the U.S. Open, America’s Cup, Ryder Cup, Academy Awards, Golden Globes, and the Kentucky Derby, according to brpr. The agency says Moët & Chandon is also seeking to create custom digital content centered on these events.
In addition to Moët & Chandon, brpr does work for Vogue’s Fashion’s Night Out, Bal Harbour Shops, Bogosse Menswear for Neiman Marcus, and Trident, and has produced digital editorials for Harper’s Bazaar and Nylon Magazine.
