Netflix has launched a new feature called Moments on its mobile app. This feature allows users to save and share their favorite scenes from Netflix shows and movies. To use Moments, users simply tap the Moments button at the bottom of the screen while watching content.
The selected scene will be saved to the user’s My Netflix tab. Users can then share their saved Moments on social media platforms like Instagram, WhatsApp, Snapchat, and Facebook Messenger. They can also copy a link to share the scene on other platforms.
The saved Moments will remain in the user’s My Netflix tab indefinitely, creating a personal library of favorite scenes.
Netflix’s scene sharing feature
However, when rewatching an episode or movie, it will start playing from the last bookmarked scene.
Currently, Moments is only available on iOS and Android devices. Netflix has not announced when the feature might come to browser or TV apps, but hints it could expand in the future. This new feature is part of Netflix’s strategy to increase user engagement and satisfaction.
By encouraging users to share favorite scenes on social media, Netflix hopes to attract new subscribers through organic promotion. The launch of Moments coincides with Netflix’s new global brand campaign called “It’s So Good.” This campaign highlights memorable Netflix moments and features celebrities like Cardi B, Simone Biles, and Giancarlo Esposito sharing their favorite scenes. As Netflix continues to roll out new features, users can look forward to more ways to enjoy and share their favorite content.
Stay tuned for further updates on Moments and other Netflix enhancements.
