Introduction to the Hangover Whopper campaign
Burger King Brazil recently launched a distinctive “Hangover Whopper” campaign, targeting customers with hangovers by offering them discounted prices on their well-known sandwiches. This unique marketing strategy capitalizes on the popular belief that consuming greasy, carb-laden foods can help alleviate hangover symptoms. With the Hangover Whopper, Burger King Brazil aims to attract party-goers who may be seeking relief and comfort in the form of a satisfying meal.
Hangover Whopper campaign: a digital experience
Accessible through a specialized website and Burger King’s mobile app, the campaign employs facial recognition technology to examine a customer’s face and determine their hangover severity. Based on the hangover severity assessment, the system will then recommend a customized meal and offer a discount tailored to alleviate the patron’s discomfort. This innovative combination of technology and customer service aims to encourage more visits to Burger King locations while also providing a unique and personalized experience for each guest.
Collaboration with DM9 agency
Created in partnership with the DM9 agency, the promotion runs until January 2nd, with discount vouchers available exclusively for BK Delivery. These vouchers can be used by customers to avail amazing discounts on a variety of Burger King meal options ordered through BK Delivery. The collaboration aims to provide an exciting and cost-effective experience for consumers, encouraging them to enjoy their favorite BK dishes from the comfort of their homes.
Facial recognition and customized discounts
After scanning a user’s face, the technology measures their “hangover level” on a scale of one to three and proposes a suggested combo and relevant discount based on the results. This innovative approach not only adds a touch of humor to the users’ experience but also encourages customer interaction with the establishment. By incorporating facial recognition and offering personalized recommendations, the system aims to create an engaging and customized experience for customers to enjoy.
Participating in the campaign and charitable aspect
Participants in the campaign have the option to select from Whopper Jr. Double, Whopper, or Whopper Double combos. These combos not only offer delicious options to satisfy varying cravings but also contribute to the cause. For each selected combo, a portion of the proceeds will be donated to the campaign, helping fund breakthrough research and providing support for families affected by the issue.
Social media presence and user-generated content
Moreover, the selfies taken during the promotional process can be posted on various social media platforms, extending the reach of this inventive marketing campaign. Additionally, by engaging users and encouraging them to share their experiences, the campaign has the potential to create a strong online presence and foster brand loyalty among consumers. This user-generated content not only amplifies the visibility of the campaign but also serves as a credible form of endorsement, as potential customers are likely to trust opinions from their peers.
[Continue expanding on various aspects of the campaign, such as consumer demographics, reception and feedback from customers, comparisons with similar campaigns from other brands, potential challenges and improvements for the campaign, financial impact on Burger King Brazil, and so on. Be sure to include relevant statistics, quotes, and anecdotes as appropriate to support your points.] First Reported on: marketingdive.comFAQ Section
What is the Hangover Whopper campaign?
The Hangover Whopper campaign is a unique marketing strategy by Burger King Brazil that offers customers experiencing a hangover discounted meal options. The campaign focuses on the popular belief that carb-heavy, greasy foods alleviate hangover symptoms.
How does the Hangover Whopper campaign work?
Customers can participate by accessing a specialized website or Burger King’s mobile app, which uses facial recognition technology to analyze their hangover severity. Based on this assessment, the system recommends a customized meal and offers a discount tailored to the customer’s needs.
What is the purpose of the Hangover Whopper campaign?
The campaign aims to attract more customers to Burger King Brazil, provide a unique and personalized experience for each guest, and encourage visits to Burger King locations by offering discounts on popular menu items.
Who are Burger King Brazil’s partners in this campaign?
Burger King Brazil is collaborating with the DM9 agency to create and manage the Hangover Whopper campaign, as well as to provide discount vouchers that are exclusive to BK Delivery.
How does facial recognition technology factor into the campaign?
Facial recognition technology is used to scan a customer’s face and measure their “hangover level.” Based on this assessment, the system then suggests an appropriate meal combo and offers a tailored discount to the user, which adds a touch of humor and personalization to the experience.
What are the participating meal options, and how does the campaign contribute to a charitable cause?
Participants can choose from Whopper Jr. Double, Whopper, or Whopper Double combos, each of which contributes a portion of the proceeds to a charitable cause supporting research and family assistance for those affected by the issue.
How does the Hangover Whopper campaign engage with users on social media?
Users are encouraged to share their experience on social media platforms, extending the reach of the campaign. This user-generated content serves as a credible form of endorsement and helps create a strong online presence for the brand.
