Nutriment has undergone a significant rebrand to provide scientifically proven nutritional facts for pet owners. This comes when the UK pet market observes record increases due to the pandemic. The rebranding features a transparent showcase of each ingredient used in their pet foods and the specific health benefits related to each one.
The brand aims to dispel common myths about pet nutrition and highlight healthier alternatives. This approach is timely, as pet ownership saw an unprecedented surge during lockdown periods. Beyond the rebrand, Nutriment is also introducing innovative, nutritionally balanced pet meals. It aims to cater specifically to dogs and cats of different ages.
Raw food diets for pets, regarded as unusual previously, are now recognized as a legitimate alternative for pet nutrition.
Transparent pet nutrition with Nutriment’s rebranding
Nutriment targets misunderstandings associated with these diets by providing transparent and comprehensive information. Research increasingly points out the tangible benefits of raw food diets for pets, such as higher energy levels and improved digestion, something they’ve taken into serious consideration.
Nutriment’s commitment lies in offering top-quality products and advocating accurate, transparent information about raw diets, ensuring pet owners are empowered to provide the best care for their pets. The brand professionals at Robot Food were responsible for transforming Nutriment’s communicative and visual projection with a new packaging design that underscores Nutriment’s commitment to science-based nutrition.
The brand’s profound commitment to nourishing pets with the highest quality ingredients was a central aspect that influenced the design process. They employed vibrant colors to represent Nutriment’s diversity and balanced composition in pet food, with 85% raw meat and 15% fresh vegetables.
Robot Food also focused on developing Nutriment’s verbal identity, avoiding oversimplified promises, and ensuring clarity. They aim to provide authentic, enjoyable experiences for pet owners while eliminating misinformation in the pet food industry.
The newly refreshed branding promotes an inclusive community of well-informed pet owners and solidifies the brand’s position as a reliable source in the pet food industry. Nutriment, through its collaboration with Robot Food, reiterates its dedication to changing the narrative around pet nutrition, emphasizing that each pet owner is making well-informed decisions for their pet’s health.
