Nutriment is a leading pet food brand specializing in raw pet nutrition schemes. Their vision revolves around assisting pet parents in understanding nutritional needs and providing ideal balanced diets for their pets.
The firm recently collaborated with Robot Food, a Leeds-based design agency, to revitalize its visual and verbal brand identity. At the same time, the packaging was refreshed to mirror their science-backed pet nutrition approach. This has strengthened Nutriment’s resolve for high-quality and scientifically designed pet meals.
The redesign adheres to the brand’s ‘building blocks of nutrition’: an 85-15% blend of raw meat and fresh veggies. Using an attractively vibrant color combination, the brand’s versatile range of products is showcased effectively, while detailed images of the ingredients emphasize the quality of every product.
Notably, the updated packaging showcases an appealing mix of premium quality and a sharp focus on animal health. The dedicated effort to provide the best for pets is mirrored in the premium typography, strengthening the message of wholesome nutrition.
The company maintains its commitment to transparency through its brand typography. An emphasis is placed on the quality of the pet food, reinforced by bold color schemes and delightful illustrations that capture the vibrancy of the nourishing ingredients used.
Nutriment’s redesigned approach to pet nutrition
Notably, the company emphasizes its commitment to sustainability through its packaging design, solidifying proof of its responsible sourcing.
Alongside the visual transformation, Nutriment’s verbal identity has also been honed to complement its visual elements aptly. The brand adopts a balanced tone, empowering customers to make well-informed choices without feeling overwhelmed. This openness in communication underlines the brand’s emphasis on pet health and nutrition.
The harmony of striking imagery and memorable color schemes not only generates aesthetic appeal but also encapsulates the brand’s emphasis on pureness. Hence, customers can trust the product’s high-quality and eco-friendly manufacturing.
Nutriment’s branding strategy involves fostering an emotional connection with pet owners. The company is wholeheartedly committed to ensuring the health and happiness of each pet through its high-quality, nutritious food. This dedication bolsters customers’ trust and nurtures long-term brand loyalty. The quality of a pet’s health is a testament to the brand’s credibility.
