As AI continues changing the landscape of Search Engine Optimization (SEO), brands and marketers seek new strategies to maintain their visibility in AI searches. In addition to keeping up with trending keywords, brands must also focus on providing engaging and personalized conversational content.
Profound, a start-up based in New York, is leading the way in helping brands navigate this new digital landscape. It provides a platform for brands to monitor popular search queries associated with their name, giving them crucial insights into how they are perceived digitally.
The platform was launched by James Cadwallader and Dylan Babbs, who saw the potential for AI to revolutionize online searches and sought to make information more accessible to users worldwide. Through their dedication and effort, Profound’s unique approach gained recognition within the tech industry.
Despite being in its early stages, the company has already landed a partnership with a major branding agency and is in talks for two more contracts.
Profound navigates evolving AI SEO terrain
They offer real-time data analytics, allowing brands to make on-the-fly adjustments in response to evolving AI search trends.
Since its inception, Profound has raised $3.5 million in seed funding from various investment sources, including Khosla Ventures, Saga, and angel investors. The funds will be used to hire more staff and further develop their technology.
However, the success of Profound is not guaranteed, as potential competition from existing SEO firms, marketing agencies, and other startups loom large. The foundation of its market success lies in service uniqueness, continuous innovation, and fidelity to market demands and trends. Establishing a dedicated and loyal customer base is a massive challenge for startups. Thus, Profound must work diligently to gain trust and maintain customer satisfaction in this competitive market.
