Publicis Media U.S. has acquired Dysrupt, a digital marketing agency focusing on paid media, creativity, and measurement. The financial terms of the deal were not disclosed. Dysrupt’s proprietary media solution, Impact Advertising System (IAS), is expected to enhance full-service ad management for Publicis Media’s clients.
IAS is designed to improve media quality and effectiveness through media-buying technology. It also enhances performance from user-generated content (UGC) to generative AI ads and offers a cookieless measurement system to drive client value.
Publicis Media enhances ad management
Dysrupt was founded in 2019 and has optimized campaign performance in ecommerce, entertainment, fintech, health & wellness, and subscription sectors. Dysrupt CEO Peter Muzzonigro, CRO Jarod Haness, and COO Nate Lorenzen will join Publicis Media, reporting to Chris Boothe, CEO of Publicis Media U.S.
Haness and Lorenzen expressed enthusiasm about the acquisition, stating, “Joining forces powers Dysrupt’s mission: making the impossible profitable.” Chris Boothe echoed their sentiments, noting, “Dysrupt delivers exceptional results for clients by shaking up traditional marketing strategies.
The acquisition is part of Publicis Media’s strategic move to enhance its performance capabilities and media strategies. This initiative aims to boost Publicis Media’s ability to deliver high-performance digital marketing solutions, providing clients with more robust and innovative media strategies.
As part of the deal, Dysrupt’s CEO Peter Muzzonigro, chief revenue officer Jarod Haness, and chief operating officer Nate Lorenzen will join Publicis Media and report to U.S. CEO Chris Boothe. Publicis Media U.S. is part of Publicis Groupe, a global marketing, communication, and digital transformation leader. The move signifies a promising future where Publicis Media’s strengths will drive forward innovative solutions in the digital marketing space.
