Companies such as Tractor Supply Company, John Deere, and Harley Davidson have come under scrutiny by activist Robby Starbuck for their diversity, equity, and inclusion (DE&I) policies. Starbuck’s main criticism is centred around what he perceives as an overemphasis on these initiatives, arguing they negatively impact company performance and reputation. Rather, he suggests that businesses should prioritize merit and individual abilities.
These concerns have sparked a larger debate regarding the role of DE&I in modern corporate culture. However, companies like Tractor Supply Company, John Deere, and Harley Davidson strongly defend their policies, highlighting an inclusive and diverse workforce as a strength instead of a weakness.
Starbuck works to keep the public’s attention by regularly releasing information. His efforts have led to noticeable changes in companies like Tractor Supply Company and John Deere, who have altered their mode of operation and marketing strategies due to his consistent communication.
For instance, Tractor Supply Company and John Deere have continued their DE&I initiatives but have made choices like avoiding participation in Pride parades.
Starbuck’s critique of corporate DE&I policies
Conversely, Home Depot chose to actively participate in Pride parades and sponsored multiple events across the country. Following these examples, many other consumer-corporations reassessed their strategies and introduced more socially inclusive practices.
Harley Davidson, who Starbuck criticized for its support of Pride events and its $5,000 donation to the Milwaukee Repertory Theater, has yet to respond to Starbuck’s critique. Despite this, and an initial drop in stock prices, their financial situation has remained largely unaffected.
Public Relations expert, Anthony D’Angelo, recommends businesses reconsider their DE&I policies, considering the shifting demographics of America. He warns against totally reversing DE&I initiatives and instead encourages an emphasis on inclusivity in decision-making processes. D’Angelo argues that DE&I policies boost creativity, reduce groupthink, and appeal to a diverse customer base. He recommends that the conversation around DE&I should continue to evolve with society’s growing understanding and acceptance.
